Studio news

Never half past six

If you follow the information field of the stationery market, then most likely you are already familiar with the video production HalFive Studio - even if you do not suspect it. In our article we will tell you about the studio, its projects and employees in more detail, so that you will definitely not forget.
In fact, HalFive Studio began its history in 2018 - at that time, its founders and employees were studying and working at a youth center. For a long time, they collected a budget for the implementation of small projects bit by bit: short films for competitions, comics, student works, etc. Life threw the future HalFive studio around various productions, film sets and theater stages, but four years later the guys took all the scripts and projects out of the table and built a strategy for their implementation.

Since 2022, the studio began working on the first directions - animation and advertising production. Thanks to coherence, creativity and perseverance, the team can successfully implement a full cycle of video and film production, and also freely applies in their work the experience and contacts gained over the years, worked in theaters and on television.

In the field of video production, HalFive studio launched a full-scale start under the wing of Stationery Business magazine, filming stories for the magazine and its YouTube channel*. The next step was the production of commercials for some office supply companies, the documentary film “Atlant from the South”, the “Retail Laboratory” project by Informat and cooperation with Deli.media – you have probably seen some of this.
But the studio is not limited to the office supplies market alone; today, HalFive studio has managed to create joint projects with companies from the electronics, packaging, and even metallurgy markets.

In the animation field, the studio's debut project will be the animated series Myak. Preparations for the project's presentation lasted two years. And finally, at the pitching of the Animation Film Association at the Licensing Summit in Moscow, HalFive Studio presented the animated series to the animation market, after which the production process of the first season of the animated series began... In addition to animation and cinema, the studio plans to master the production of video games, music, and literature, but there is a time for everything.
"Myak" is a project for viewers of all ages, in which everyone can find something for themselves.

Every day, something unusual happens in the lives of young viewers - they learn about the world, study new things and make small discoveries, which leads to great achievements. Our project will show the path that a child takes from the moment of birth, show how children overcome difficulties and how their world changes as they grow up.

With the help of the storyline of Myak's parents, we hope to show children the experiences and thoughts of mothers and fathers, going parallel to the child's story. We hope in this way to simplify understanding between children and parents."
"This project will introduce unusual heroes, but at the same time everyone will be able to see themselves in them, even discern the features of their pets. We will find ourselves in the world of "fluffiness", technology, "memeness", many adventures, trials and decisions await us, as a result of which our heroes will undergo some internal... or even external changes. Together with the viewers, the heroes will grow, improve, make and correct mistakes, meet many different creatures.

This world will show the viewers that, despite the difficulties that arise on the path of life, it is worth remembering that the search for oneself is an integral part of everyone's life, and there is no need to be afraid of change.

Difficult situations, problems that our heroes will have to solve will become more complicated as they become individuals, which can directly reflect the situations that we face in real life, thus our heroes will experience a transformation together with the viewers.

In addition to the main branch, secondary ones can be introduced into the narrative, both in the form of separate stories and in the form of a series. If the main idea is successful, a sequel and a prequel can be launched for a deeper immersion into the history of the world. We are also planning to create merch for the presented universe, from soft toys to stationery, which will undoubtedly please not only young viewers, but also older connoisseurs."
2024-12-05 12:21